Just think about how many people will be bringing their reusable cup tomorrow for earth day to get their free Starbucks Coffee. Now imagine if we all brought our cups every day. Imagine how many cups don't even need to be recycled.
Now reflect on how hard it was to bring the cup along. Not very hard was it. Its Easy Being Green and Starbucks has now proven it is. Awesome job Starbucks. Now its up to us to continue with throughout the year.
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